Marketing
Where the customers are, what they are worth, and which message reaches them — over data that never leaves the company. Build with AI.
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Shows a brand’s market share as a fraction with a named denominator, and beside it every other defensible reading, so you see how much is the market and how much the definition.
Where customers are by segment, product and value; density and gaps
Segmentation practice · PII rulesCompetitor locations, density and whitespace opportunity
Market intelligence practiceDistributor and outlet coverage, journey plans, territory design
Trade-coverage practiceField audit results by outlet — compliance, share of shelf, availability
Retail-audit practiceHow much demand exists by area, and how much of it we hold
Demand estimation practiceWho lives and works in the catchment, in the segments the brand uses
Geodemographic segmentationWhich areas to target, with which offer, and what it should cost
Campaign planning practiceBillboards, screens and routes against the audience they actually reach
Geopath OOH ratings methodologyVisits, dwell and catchment for our sites and our competitors'
Geopath circulation · panel methodologyBalanced territories by potential, workload and travel
Territory alignment practiceFranchise boundaries, exclusivity and unfilled territory
Franchise agreement practiceWhere an activation earns its footfall, and who it reaches
Activation planning