Marketing
Where the customers are, what they are worth, and which message reaches them — over data that never leaves the company.
The ground your customers stand on, made usable: who lives in a trade area and what they are like, where footfall actually goes, which sites and panels reach whom, and where the network still has whitespace. Trade areas follow the standard convention, out-of-home reach follows Geopath ratings, and demographics come off statistical geography — with personal data staying inside your perimeter, PDPL and GDPR intact.
Who is out there, and where to reach them
Trade areas and catchment, demographic and footfall profiling, network whitespace and competitor density, and the campaign and out-of-home targeting built on them. Live ones open what runs today; the rest are marked Soon.
Catchment & Market-Share Analyzer
Trade areas, penetration and share by area against competitors
Trade-area conventionCustomer Distribution & Segments
Where customers are by segment, product and value; density and gaps
Segmentation practice · PII rulesCompetitor & Whitespace Map
Competitor locations, density and whitespace opportunity
Market intelligence practiceRoute-to-Market & Coverage
Distributor and outlet coverage, journey plans, territory design
Trade-coverage practiceRetail Execution Audit Map
Field audit results by outlet — compliance, share of shelf, availability
Retail-audit practiceMarket Potential & Demand
How much demand exists by area, and how much of it we hold
Demand estimation practiceTrade Area Profiling
Who lives and works in the catchment, in the segments the brand uses
Geodemographic segmentationCampaign Targeting Map
Which areas to target, with which offer, and what it should cost
Campaign planning practiceOut-of-Home Media Planning
Billboards, screens and routes against the audience they actually reach
Geopath OOH ratings methodologyFootfall & Visitation
Visits, dwell and catchment for our sites and our competitors'
Geopath circulation · panel methodologySales Territory Design
Balanced territories by potential, workload and travel
Territory alignment practiceFranchise Territory Map
Franchise boundaries, exclusivity and unfilled territory
Franchise agreement practiceEvent & Activation Siting
Where an activation earns its footfall, and who it reaches
Activation planningYou know your customers — not the ground they stand on
Campaign, network and expansion decisions get made on postcodes and instinct, because the demographic, trade-area and footfall evidence sits in tools marketing cannot query — and in data it cannot lawfully send anywhere.
What it covers
On Strata, or on your existing Esri services
Flat, point-and-polygon data over the customer's own records — and privacy is the reason it must stay on-prem.
Sovereign by default
Deployed on your own servers, on-prem or in your cloud — with a local model option, so no data or prompt leaves the building.
Honest boundary
Naming what this doesn't do is what makes where it wins believable.
Where it stops
Not a CRM, not a DMP, and not an ad-serving platform. We map the audience; their stack activates it.
Build it yourself, or have us deliver it
Every solution starts from an open, AI-guided template — build it yourself for free, or have us deliver and support the finished result.
DIY — the free open template
Clone the open (MIT) repo, follow the AI-guided setup, and run it on Strata Free — on your own data, on your own servers. Yours to customize, no license.
Clone the recipe →Delivered + supported
We stand it up, customize it with AI on your data and jurisdiction, load your first layers, and support it — delivery, license and annual support on Strata Team or Unlimited.
Serve your data. Then talk to it.
Strata serves your spatial data over the ArcGIS REST protocol, then lets anyone explore it in plain language — on-prem and sovereign, at a fraction of Enterprise cost. Keep your Esri licenses.