SITE SELECTION
demo slate · Elk Grove, CA

Trade area

The single most consequential assumption in this app. Trade-area studies are dominated by how the trade area was drawn — the delineation method, not the data, decides the conclusion. So it sits at the top of the rail rather than buried in a settings panel.

Weights — drag one, the rest renormalise

Σ100

Missing inputs

Flag excludes the criterion for that site and renormalises its own weights. Scoring a missing input as zero is how a screening tool quietly kills a good site.

Sites

loading California…

—

Household income distribution — trade area

Nine real buckets HINC0_CY … HINC200_CY from the Esri-enriched tract layer, areally apportioned. This is what separates a premium banner from a value banner — a median alone cannot.

Competitive set

The Visits* / total_visits / daily_average columns on this layer are deliberately not bound: they cover 19 Apr – 9 May 2020, the COVID lockdown trough. They measure the pandemic, not the market.

California land-use context

Open · expand · close

The same score, the same weights — run over an estate you already operate. Sorted ascending, so closure candidates surface first. Close is the verb no vendor makes first-class.
Committee packet

The Swing Slate

Rank your candidate sites on evidence you can show — then read how far your own assumptions would have to move before the ranking changes. Drag a weight and watch the slate re-sort; the chip between two sites names the single smallest change that would reverse them.

Screening and ranking only — not a sales forecast. No leakage/surplus figure is computed (the supply side needs CDTFA receipts, reported by permit-holder city rather than store location). No foot traffic is observed: the only open California visit data is the April–May 2020 lockdown window, and it is quarantined. Every number carries its source and vintage.